For years, insurance in digital products was seen as little more than a compliance formality -  a cost center or a “nice-to-have” add-on. That’s changing fast. With the rise of embedded insurance, forward-thinking businesses are turning it into a strategic revenue driver rather than an operational burden.

Embedded insurance refers to the integration of insurance products directly into a consumer's purchase journey - at the point of sale or within an existing customer journey. Instead of redirecting users to a separate insurance platform or website, coverage is offered seamlessly within the user experience.

If you’d like to explore this concept in more depth, check out our recent article https://beloy.com/blogs/embedded-insurance on how embedded insurance is transforming customer engagement and business models.

From Cost Perception to Revenue Potential

Many companies still view insurance as an expense, especially when they consider the compliance, integration, and operational effort involved. However, embedded insurance flips the equation: the cost is often carried by the end user, and the business earns commissions or revenue shares on every policy sold. This transforms insurance from a passive add-on into a recurring income source.

According to BCG, embedded insurance is poised to generate over $70 billion in gross written premiums by 2030, with conversion rates already surpassing those of traditional insurance models.  

Turning Embedded Insurance Uncertainty into Opportunity

The hesitation often stems from fear: the complexity of the regulatory landscape, a lack of in-house insurance expertise, and uncertainty over operational requirements. That’s where partners like Beloy step in.
We don’t just provide the tech, we deliver end-to-end enablement, covering legal, operational, tech, product, and compliance. Our team guides partners step-by-step, ensuring they can launch confidently without navigating the regulatory maze alone. 

Technology Has Changed the Game

In the past, insurance partnerships operated under the affinity model: co-branded landing pages, email campaigns, or banner ads. Businesses didn’t bear underwriting or claims costs, but the user experience was clunky. Clicking away to a separate page, re-entering details, and dealing with low conversion rates meant the ROI was minimal, often just a small one-off referral fee.
Today, embedded insurance removes those frictions. It’s integrated directly into the user journey: a one-click option at checkout or part of onboarding. The result? Higher conversion, greater engagement, and recurring revenue share.

The Revenue Side — Embedded Insurance as a Topline Opportunity

With embedded insurance, businesses can earn a share of every policy sold. This opens creative possibilities. For example, using commission revenue to offer free insurance to VIP customers or high-value segments. Beloy has done exactly this with Uber in the UK, enabling Uber to provide top-tier drivers with complimentary coverage, deepening loyalty and retention.

Driving User Value

Ultimately, embedded insurance isn’t just about boosting margins. It’s about removing friction for customers. In mobility, for instance, insurance is often a prerequisite before a vehicle can be delivered. Offering the right coverage at the right moment simplifies the purchasing process, increasing conversion rates and improving overall satisfaction.

In conclusion, embedded insurance is no longer an afterthought. It’s a scalable, revenue-generating product line that improves customer experience and strengthens brand loyalty. For businesses ready to integrate, the opportunity isn’t just to reduce costs, it’s to grow the top line, deepen customer relationships, and stay ahead in a competitive market.